This week, we hosted press and consumers events to celebrate the launch of PERS Skincare into the UK market. Co-founder Dr Antoni Calmon was joined by esteemed beauty journalist Alice Hart-Davis, to reveal the beauty prescription secrets of French skincare, which is a big inspiration behind the brand. Sophie-Lisa Precheur and Quentin Douce, co-founders, also joined us for this dynamic and entertaining event.
Held in the Beauty Auditorium at Harrods, guests were brought together for an insightful discussion on effortless, results-driven skincare. After the panel discussion, press and influencers were able to discover the products for themselves in the Masterclass Room. For the final session, customers were welcomed to the Masterclass Room too.
Guests experienced the PERS products firsthand and were so impressed at the textures, fragrances and performance of this simplified range. The SPF 50++++ being one of the stars of the show! MUAs were particularly impressed at how versatile this product is, sharing tips on how best to use it on their actors (under or over makeup apparently!).
Our thanks to the team at Muse Communications for inviting the Press and Influencers to the event and for helping make it so successful.