Marketing & PR

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Whether it be digital or traditional, we know that putting the target beauty consumer at the heart of the plan is key.

At Strategy Decoded, we join the dots so you have a truly omnichannel brand strategy and Go To Market plan. And when you’re ready to add new products to your range, we can work on NPD strategy with you.

No matter the size of budget, we have worked with Beauty & Luxury Influencers, media partners, beauty journalists and retail trade marketing managers. We can help you focus on the must-have activations, as well as the nice-to-haves.

We provide full Post Campaign Reports so that we can share our learnings and set the agenda for future success.

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We can provide the following services:

  • Go to market plans and activation/implementation including in store pop ups or Trade Shows
  • Trade marketing plans
  • Media plans (digital and traditional)
  • Press Events
  • Social media strategy: content creation and activation
  • New Product Development
  • Pricing
  • PR & Influencer strategy and execution
  • Experiential marketing: pop-ups, sampling activations

Arrange a meeting to discuss how we can add value to your brand strategy

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What clients say about us…

Karine is superb at turning data into financially quantifiable actions. From strategic evaluation and insights through to meaningful outputs, Karine always adds measurable value. Highly recommended indeed.

James Prescott, Managing Director, Harding Retail

Karine’s expertise & knowledge of both the Global Travel Retail & Domestic markets helped to drive sales and distribution across many ELC brands but also gave us category management customer insights into total Beauty which led to ground-breaking initiatives in repositioning generic categories, such as Travel Exclusives.

Debbie Ansell, Business Development Manager at BlueDog Productions.

Karine has helped Perricone MD formulate our travel retail & airline strategy and her extensive network has helped considerably. She has been professional, knowledgeable and proactive throughout our time working together and she is a true expert in her field. We have really enjoyed working with Karine and her attention to detail, flexibility and pace have been invaluable to our project. We will most definitely not hesitate to use her again should the situation arise.

Tracey Mann, Chief International Officer, Perricone MD

We have worked closely with Strategy Decoded in the capacity as the PR team for Cellcosmet skincare. Karine & Suzanne are a great pairing with the perfect balance of sales & marketing experience. Their clear, strategic planning means we work seamlessly alongside them to ensure the brand communication strategy and implementation is effective and efficient.

Sarah Duguid & Nicola De Burlet, The PR Studio