Projects & Coaching

projects and coaching on coloured cards

We are in the unique position of being able to offer a wide range of services either on a long term or short-term basis. If we don’t have the skill set in our team, we will know an expert in the industry who we can collaborate with.

Market entry strategy and planning: we can help you refine your strategy and guide you to enter the UK or Travel Retail, and support you with your set up such as finding a warehouse, understand the various set up options, refine your brand and price positioning to ensure optimal relevance in each market.

Mentoring: If you are a brand founder and need expert advice but cannot yet commit to a retainer and want regular mentoring calls or meetings with us, we can work on a proposal for you.

We can also support your Portfolio Management, run a comprehensive Competitor Intelligence, or solve your Visual Merchandising challenges, or just help you on ad hoc projects as an extension of your team.

We can also support you in finding the best PR agency as we collaborate with several agencies and can support your pitch and interview process.

Projects

Mentoring – either as a new section or within projects

If you are a brand founder and need expert advice but cannot yet commit to a retainer and want regular mentoring calls or meetings with us, we can work on a proposal for you.

We can offer the following:

  • Market Research
  • Portfolio Management
  • Competitor Intelligence
  • Media planning
  • PR
  • Influencers
  • Social Media planning and execution
  • Tradeshows
  • Team hiring
  • Visual Merchandising
  • Mentoring

What clients say about us…

Karine is superb at turning data into financially quantifiable actions. From strategic evaluation and insights through to meaningful outputs, Karine always adds measurable value. Highly recommended indeed.

James Prescott, Managing Director, Harding Retail

Karine’s expertise & knowledge of both the Global Travel Retail & Domestic markets helped to drive sales and distribution across many ELC brands but also gave us category management customer insights into total Beauty which led to ground-breaking initiatives in repositioning generic categories, such as Travel Exclusives.

Debbie Ansell, Business Development Manager at BlueDog Productions.

Karine has helped Perricone MD formulate our travel retail & airline strategy and her extensive network has helped considerably. She has been professional, knowledgeable and proactive throughout our time working together and she is a true expert in her field. We have really enjoyed working with Karine and her attention to detail, flexibility and pace have been invaluable to our project. We will most definitely not hesitate to use her again should the situation arise.

Tracey Mann, Chief International Officer, Perricone MD

We have worked closely with Strategy Decoded in the capacity as the PR team for Cellcosmet skincare. Karine & Suzanne are a great pairing with the perfect balance of sales & marketing experience. Their clear, strategic planning means we work seamlessly alongside them to ensure the brand communication strategy and implementation is effective and efficient.

Sarah Duguid & Nicola De Burlet, The PR Studio