Sales & Distribution


Our team have a wide range of contacts within the retail space and have worked with all the major retailers. Here are just some of the retailers we have worked with:

Harrods, Harvey Nichols, Selfridges, JLP, Space NK, Amazon, QVC, Dufry, Heinemann, Boots, Superdrug, Holland & Barrett, Ulta, Douglas, British Airways, Liberty and Sephora

We have an excellent network within the professional beauty space such as Hotels, Spas and Beauty Salons.

In addition, we run the UK websites (D2C) for several of our clients and have extensive Shopify and Amazon experience.

We will work with you to create a sales and distribution strategy that we will then implement. Regular updates are provided so that you can track the progress.

At Strategy Decoded, it isn’t just about delivering a winning strategy – we are committed to a long-term partnership to achieve your brand goals.

top down view of shopping centre 2

Services we offer:

  • New market entry strategy
  • Channel strategy
  • Pureplayer strategy (D2C)
  • Analysis
  • P&L Planning and management
  • Forecasting
  • Training
  • Country management

Talk to us today to discuss how we can help your brand increase sales and distribution

Contact Us

What clients say about us…

Karine is superb at turning data into financially quantifiable actions. From strategic evaluation and insights through to meaningful outputs, Karine always adds measurable value. Highly recommended indeed.

James Prescott, Managing Director, Harding Retail

Karine’s expertise & knowledge of both the Global Travel Retail & Domestic markets helped to drive sales and distribution across many ELC brands but also gave us category management customer insights into total Beauty which led to ground-breaking initiatives in repositioning generic categories, such as Travel Exclusives.

Debbie Ansell, Business Development Manager at BlueDog Productions.

Karine has helped Perricone MD formulate our travel retail & airline strategy and her extensive network has helped considerably. She has been professional, knowledgeable and proactive throughout our time working together and she is a true expert in her field. We have really enjoyed working with Karine and her attention to detail, flexibility and pace have been invaluable to our project. We will most definitely not hesitate to use her again should the situation arise.

Tracey Mann, Chief International Officer, Perricone MD

We have worked closely with Strategy Decoded in the capacity as the PR team for Cellcosmet skincare. Karine & Suzanne are a great pairing with the perfect balance of sales & marketing experience. Their clear, strategic planning means we work seamlessly alongside them to ensure the brand communication strategy and implementation is effective and efficient.

Sarah Duguid & Nicola De Burlet, The PR Studio