Getting distribution and sales right is an essential part of a winning strategy. We act as your Country Manager to help you expand your brand to the existing market or new territories.
Driving brand awareness through trade and brand marketing is an area in which we have decades of experience.
We are in the unique position of being able to offer a wide range of services either on a long term or short-term basis. If we don’t have the skill set in our team, we will know an expert in the industry who we can collaborate with.
Karine is superb at turning data into financially quantifiable actions. From strategic evaluation and insights through to meaningful outputs, Karine always adds measurable value. Highly recommended indeed.
Karine’s expertise & knowledge of both the Global Travel Retail & Domestic markets helped to drive sales and distribution across many ELC brands but also gave us category management customer insights into total Beauty which led to ground-breaking initiatives in repositioning generic categories, such as Travel Exclusives.
Karine has helped Perricone MD formulate our travel retail & airline strategy and her extensive network has helped considerably. She has been professional, knowledgeable and proactive throughout our time working together and she is a true expert in her field. We have really enjoyed working with Karine and her attention to detail, flexibility and pace have been invaluable to our project. We will most definitely not hesitate to use her again should the situation arise.
We have worked closely with Strategy Decoded in the capacity as the PR team for Cellcosmet skincare. Karine & Suzanne are a great pairing with the perfect balance of sales & marketing experience. Their clear, strategic planning means we work seamlessly alongside them to ensure the brand communication strategy and implementation is effective and efficient.