We are delighted to welcome the new and exclusive French brand, PERS, to the Strategy Decoded portfolio.
Created by French medical doctor Dr Antoni Calmon, PERS is a 4-step skincare prescription that aims to be simple, intuitive and effective. PROTECT in the morning, STIMULATE at night, alternating with a REPAIR treatment. Complete with the ENHANCE step whenever necessary.
The PERS protocol was designed in collaboration with a panel of skin experts, including doctors and dermatologists. Written like a beauty prescription, it empowers users in the proper use of cosmetic products, with proven results.
PERS products combine active ingredients that are both sensorial and effective. All the products have been clinically tested on men and women and multi-ethnic skin of various ages. The entire range is made in France.
This new modern and minimalist approach to skin care, with a prescription, follows the skin’s chronological cycle, offering a didactic, targeted range of products to meet the skin’s universal and essential needs.
“The notion of pleasure in skincare encourages perseverance, which is required when following the routine, in order to see real results.” says Dr Antoni Calmon
PERS is currently available from Dr Calmon’s London clinic and it launches exclusively in Harrods White Hall, Harrods.com and on www.pers.co.uk from 13th January 2025.