We are proud to share the installation of La Bonne Brosse’s new counter at Selfridges, offering customers an elevated way to explore the brand’s full range including the haircare range CAIR, an exclusive Brick & Mortar store in the UK. The new space allows clients to engage directly with the products, understand the craftsmanship behind each brush, and receive personalised guidance to find the best match for their hair type and needs.
This presence strengthens the overall customer experience at Selfridges, giving shoppers the chance to test, compare, and learn about the benefits of each brush in an immersive, hands-on environment.
To celebrate the festive period, La Bonne Brosse is also introducing a special Christmas wrapping. The seasonal wrap adds an elegant finishing touch, transforming each brush into a beautifully presented gift — perfect for holiday shoppers looking for something thoughtful, high-quality, and ready to offer.
With this enhanced in-store experience and festive gifting option, La Bonne Brosse is set to stand out throughout the holiday season at one of London’s most iconic retail destinations.